Diane Von Furstenberg

Diane Von Furstenberg

A fashion designer, Diane Von Furstenberg was born in Belgium on 1945. She entered the US clothing market in 1973 and soon became very famous for her hallmark wrap dress, in fact it was so ground braking that an example of it is displayed in New York Matriculation Museum of Art.

Diane has product range that is very vast and eyes almost every corner of designing industry. With the help of dedicated staff and high quality material, Diane has become one of the top most designers in the industry. Her business grew more in 1991 when she added home shopping business into her product range. Cosmetics range was already available up to that point.

Here are some of the products that Diane has put in the market with great overall success:

Wrap Dress
Vintage Print
Luggage
Jackets
Tops
Jewelry
Fragrance
Accessories

As the product range suggests, most of them are women oriented products but there are products maintained for men as well but they are lower in percentage that to women’s.

This article will focus more on the luggage items that are amongst the most sold items in the Diane’s product range.

Here is luggage range that of Diane Van Furstenberg:
The Weekender
The Carry On
Rolling Transit

Some of the older luggage items include Lizard collection, alphabet collection and the Madagascar collection. These items have served the customers for years now and although being discontinued, they are readily available at stores on discount prices. These ranges were launched as Diane was launching the luggage department, so the strength and popularity have made a great impact on the overall sales.

As the name suggests, the newer luggage is rather well planned and is targeted different segments of market better then the older range. The Weekender is designed to carry simpler stuff like clothes and other things that can bend. This luggage product is best for casual journey for some time. The rolling transit and Carry On aeries are targeted at business oriented people with electronic gadgets and many pockets for ultimate placements of gadgets. With carry able wheels these items are the ultimate in comfort.

The Diane luggage items are priced according to different segments of the market. There are different sizes of items that make it easier for customers to get their hands on the latest and greatest from Diane. Of course there are a lot of replicas available as well that give the ‘not so rich’ a better option in terms of money.