Bentley
The Bentley Group is a chain of retail stores operating throughout the Canada and across the world using internet. It has over 500 stores in operation that contains items such as luggage, wallets, purses, backpacks and related accessories under various banners. These banners include Bentley, Access, Xcetera, Inglot, Collacutt, Jovin, Porters, Unic and Evex.
The company was founded as a single store but continued expansion has resulted in becoming a market leader and fastest growing store chain throughout Canada. Bentley has grown rapidly in the last fifteen years and has become a household name for retail luggage, handbags and accessories, synonymous with value and customer service. It is currently the largest retailer of luggage in Canada, and the largest specialty store retailer of luggage in North America. The companies operations are meticulously controlled by a head office staff of 120+ employees located in Montreal, as well as supported by a 300,000+ sq. ft. distribution centre located near Canada's capitol region of Ottawa-Hull in the town of Hawkesbury, Ontario. The biggest chain of stores means biggest list of products, some of them are:
- Briefcases
- Writing pads
- Portfolios
- Backpacks
- Gym bags
- Luggage
The Bentley is also one of the biggest suppliers of these products themselves. Meaning that the R&D in development of store chains have resulted in creating a new brand themselves that deals in all sorts of bags, briefcase, and luggage items. The bags take most part of the stores throughout Canada and are most sold luggage items. The main attraction to the popularity of these items is their quality and the attention to detail. There are different models and different items based upon the size and nature of the product. As most people have different needs regarding certain products it make sense devolving more then one model of products as it will eventually attract more customers.
A quick look at Bentley website and stores confirms this point as there are more items regarding wallets alone that it’s uncountable, thus making Bentley a market leader in this scenario.
There are different scenarios where Bentley luggage can be used like gift items. The store gives the opportunity to select an item and sent it worldwide through FedEx or regular mail. Also the website allows a customer to buy an item online if for some reason you cannot get it on retail. Bentley stores have started to spring up in countries like UK and New Zealand.
